PALS

Pre-Approved Lead Supplier

A ListReport PALS is a specific type of user in our system. They are non-paying Loan Officers who have opted-in to a free, scaled-back version of our product that simply sends out Just Listed Alert invites to their pre-approved buyers when these leads are pumped in via FTP or API by our enterprise partners.

PLO

Preferred Loan Officer

This refers to an Elite or Pro user who has been selected by an agent as their preferred lender.